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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Improving Sales Support for a Specific Company
 Novák, Lukáš ; Nováková, Jana (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is elaborated for a particular company that deals with non-life commercial insurance. It deals with streamlining advertising tools and increasing product sales. The first part deals with the theoretical basis of sales promotion. It focuses on marketing communication at the point of sale and its tools. The second part is devoted to the practical use of knowledge from the theoretical part, where it aims to evaluate the current sales promotion and suggestions for improvement.
Detailed record
Improving Sales Support for a Specific Company
 Novák, Lukáš ; Nováková, Jana (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is elaborated for a particular company that deals with non-life commercial insurance. It deals with streamlining advertising tools and increasing product sales. The first part deals with the theoretical basis of sales promotion. It focuses on marketing communication at the point of sale and its tools. The second part is devoted to the practical use of knowledge from the theoretical part, where it aims to evaluate the current sales promotion and suggestions for improvement.
Detailed record

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